Client Spotlight: Pharos Alliance

Pharos Alliance is an executive advisory firm that specializes in strategic planning, organizational and leadership development for entrepreneurial organizations. The team at Pharos Alliance feels that if a business has a need, they have a solution. Pharos Alliance has done everything from helping a business establish a new culture and set of values to taking on leadership changes.

Dr. Lisa M. Aldisert is the president of Pharos Alliance Inc. She has over 35 years of experience that have prepared her for her position with Pharos Alliance. This experience includes corporate conglomerates, privately held businesses, and owning her own business.

Pharos Alliance joined Impact in 2018 and has smoothly transitioned under our care. Tammy Foshay is the Executive Administrator for Pharos Alliance. She regularly handles email and database management. Tammy also communicates with Dr. Aldisert weekly to strategize and plan out administrative tasks. The two are in frequent communication to ensure they are on the same page and doing all that needs to be done for Pharos Alliance.

This partnership has grown tremendously since it was formed and we are excited to see what else we can provide for Pharos Alliance.

To learn more, visit https://pharosalliance.com/

Converting Guests into Members

Marketing your organization’s events to guests is always a good idea. You might, however, find that these guests continue to pay the guest price rather than ever joining the association. We have a few suggestions that could be just what your guest needs for that last push into membership.

Follow up with your guests.

Reach out to your guests via email and let them know how much you appreciate them visiting. In this email, you could include links to the website as well as a list of upcoming events. Once they are to your website, they will be able to see member benefits and more. The email will also make them feel valued and will make them more likely to sign up as a member.

Shine a light on guests through social media.

Take pictures at your event and make sure to get some photos of guests. Let them know that the pictures will be on the organization’s social media page. This might make them more inclined to visit the social media page and get more of a feel for the association. It also allows them to feel special and as if they are already a part of the organization.

Consider discounts.

If you are not opposed to docking the price of membership or events a little bit, discounts are always a strong motivator. In the email you send to guests, let them know that if they sign up for membership before the meeting, they will get a free ticket to the next event or a discounted membership price. Setting the deadline will pressure the guest to sign up. Also, who doesn’t love a nice discount?

Survey.

Along with a follow up email, you could also send or call for a survey of the event. Ask the guests what they enjoyed? What do they want to see at future events? Were they welcomed? These answers could not only help your organization in recruiting future guests, but also force the guest to consider all the positive experiences they had at the meeting. You could then invite them to join the organization and cross your fingers.

Converting non-members to members is always the goal. These guests that sign up for events are already familiar with the organization and interested in the industry. A quick moment of reaching out could make all the difference.

Saving Time with a FAQ Page

Do you find yourself answering the same questions concerning your association every other day? If so, save yourself some time by adding a FAQ page to your organization’s website. This allows your members and potential members to quickly find information. Once you have decided to add this section to your website, start to compile a list. If people are asking you how much dues are per year, add it to the FAQ page. Even if the information is on another page of your website, it will not hurt to duplicate the information. Here are some questions to get you started!

·         What does your organization do?

·         How much are membership dues?

·         How do I join?

·         How do I access my account?

·         How can I renew my membership?

·         How can I sign up for the email newsletters?

·         When are the meetings?

·         Can I attend meetings and events without being a member?

Providing a place for people to quickly get their answers will save you many emails and phone calls and will make the organization seem more established. If people cannot find the answers, they may also give up. You can always add questions or make revisions as things change in the organization. You won’t regret taking the time to set this up for your organization.

Sprucing Up Your Monthly Newsletter

Associations are always looking for different ways to reach their members. Social media posts, emails, and meetings are great ways to do so. If you are looking for another point of communication, consider email newsletters. Newsletters are a way to provide useful information and resources, as well a way to keep members up to date on upcoming events and more. Coming up with content for a monthly newsletter can be daunting at times, but we are here to help! Try using these ideas to get your newsletter up and going. 

1. Information. Make the newsletter a worthwhile read by providing important information about upcoming events, reasons to attend those events, and any costs associated.  

1. Blogs. Link to blogs you have done in the last month. Members might have missed your post about them and should be exposed more than once. If you don’t have a blog, you can always link to another blog in your industry. 

1. Get to know the board. Include a section highlighting a different board member every month. Give a little insight into who that person is and how they got involved in the association. You should also inform members when the board turnover occurs and include a picture of their new board.  

1. Review Benefits. Reminding members of why they joined is important in member retention. Review how a benefit can be utilized or introduce any new benefits. 

1. Visuals. With all of this content, make sure to include photos from events or photos that relate to the topic being discussed. This will keep readers more engaged. 

If you are looking to start a newsletter, we encourage you to check out Constant Contact. This platform is professional, yet easy to use! If you want a taste of how to put these elements together, sign up for our e-newsletter!  

Client Spotlight: Kids' Chance of Nebraska

Kids’ Chance is an organization that was founded in 1988. KCNE’s mission is “To provide financial support to further the education of the children of Nebraska workers who have been severely injured, totally disabled or killed as a result of employment related injuries or occupational diseases. It is the goal of Kids’ Chance of Nebraska to make a difference in the lives of these children by providing scholarships to help eligible students achieve both their educational goals and their families’ dreams.”  

Kids’ Chance of Nebraska has fundraisers throughout the year including their annual bowling and golf events. These events are a fun way to get the community involved and gives donors an experience to remember. Donors often include parties to the workers’ compensation industry, including law firms, medical providers, insurance companies, insurance brokers, vocational rehabilitation and case management companies and employers.  

Here at Impact, we happily support this entirely volunteer based organization. We provide marketing, email management, website updates, member communication, and more. Ashley and Tammy are the Executive Administrators for Kids’ Chance of Nebraska. These two keep everything running smoothly and have a full understanding of the organization’s goals and mission. They look forward to continuing this partnership and making KCNE the best it can possibly be.

Click to learn more about Kids’ Chance of Nebraska