Sprucing Up Your Monthly Newsletter

Associations are always looking for different ways to reach their members. Social media posts, emails, and meetings are great ways to do so. If you are looking for another point of communication, consider email newsletters. Newsletters are a way to provide useful information and resources, as well a way to keep members up to date on upcoming events and more. Coming up with content for a monthly newsletter can be daunting at times, but we are here to help! Try using these ideas to get your newsletter up and going. 

  1. Information. Make the newsletter a worthwhile read by providing important information about upcoming events, reasons to attend those events, and any costs associated.  

  1. Blogs. Link to blogs you have done in the last month. Members might have missed your post about them and should be exposed more than once. If you don’t have a blog, you can always link to another blog in your industry. 

  1. Get to know the board. Include a section highlighting a different board member every month. Give a little insight into who that person is and how they got involved in the association. You should also inform members when the board turnover occurs and include a picture of their new board.  

  1. Review Benefits. Reminding members of why they joined is important in member retention. Review how a benefit can be utilized or introduce any new benefits. 

  1. Visuals. With all of this content, make sure to include photos from events or photos that relate to the topic being discussed. This will keep readers more engaged. 

If you are looking to start a newsletter, we encourage you to check out Constant Contact. This platform is professional, yet easy to use! If you want a taste of how to put these elements together, sign up for our e-newsletter!