service

How Important Is It To Become Your Client’s Favorite Website?

What is the first thing that we do when we need to buy a product or service?  Well, for most of us that can’t conveniently run to a myriad of stores at a moment’s notice, we research or shop online.  Guess what…. so do our customers.  This is why you need a good reason for your customer to choose your website.  As this is kind of an obvious statement, just how are you going to accomplish that? Follow these simple guidelines on how to focus your customer’s needs to your website.

  • Begin with a blog.  A blog?  How does this help focus the attention on products and services?  Well, blogs open direct lines of communication.  Blogs are a way to build trust and to speak intelligently about your product (uses/values/benefits).  Blogs can also provide feedback regarding products, directly from the consumer.  Blogs also tend to lead to higher search engine ratings.  The key to success is to publish often and publish material of value.
  • Encourage contact on your website.  With this said, it’s very important that if you make yourself look available to your customers, that you are available.  Make sure that when customers communicate with you through a “Contact Us” link, that you have a back-up plan to follow up with the client.
  • Show that you have personality.  Does your website look and feel like everyone else that sells in the same market as you?  Well, if so… expect them to keep looking.  Display something that will stand out.  Be creative, be interactive, be different, be you!
  • Become an essential resource.  This doesn’t mean you have to give all pertinent content away at a glance, but you can give valuable information that will keep your customers coming back for more.  We all love samples, and samples are what leads us to buy a larger product, right?  I can give one example of this success.  I recently attended a free LinkedIn seminar given by speaker Wayne Breitbarth.  I found that by adding him as a friend on LinkedIn, he sends out a Sunday “snip-it” every week with an interesting fact about LinkedIn social media tools.  Does he give away all of his secrets?  No, of course not, but he does tell you how you can learn more about these tools by attending one of his advanced seminars.  Smart, if you ask me, as he’s become very successful because of those seminars.
  • Be user friendly.  Your website should be easy to navigate.  Have your main menu options at a glance.  Have a spotlight on feature products.  Customer testimonials should be very visible.  Market your website in an organized fashion that keeps the client satisfied.

With these five simple strategies, you can become a first and only point of contact to drive the success of your products and business.  Do you have a blog?  Do you return your consumer’s questions?  Is your site easy to navigate?  If you said no to any of these, by making a few simple changes, you may be bringing in the New Year with a blast!

Branding for Small Businesses

As a business owner one of your top priorities is how your company is perceived to your prospective clients.  Careful crafting of your brand matters, no matter how big or small your business is.   You could have the most innovative service or product, but you need to make potential clients aware of it before you can turn it into a success.  Unfortunately marketing your business isn’t as easy as just placing your logo and a sales message on a postcard or flyer and mailing it to prospective clients.  Marketing is about branding your business so potential clients have an idea of what your business is about, what it may be like to work with you, and how you are different from your competitors.

Simple Works How is your business different from your competitors?  What makes your services or products unique and original?  What aspect of your business is the most attractive to the client?  These are just a few of the questions that should be addressed by your brand.  It should be conveyed in a smooth, easily understood, uncluttered way that is tailored to you audience.  Simple and direct.

Give Your Words a Voice Often times communicating with your prospective clients is done through a series of direct mail pieces, emails, newsletters, or your very own website.  Creating a unified “voice” that can deliver your message in addition to producing an overall image for your company will set you apart from competitors and take your communications from passive to active.  Aligning your message and brand across all channels such as print, website, blog, and social networking will further strengthen your voice.

Consistency is Key Sometimes a small tweak in your overall image is necessary to get a buzz going.  Changing a font here, a color there, or a new image to represent your brand could all help in highlighting your business in new, exciting, and different ways to the same audience, or help in attracting a completely new one.  Once you have identified which tweak or series of tweaks generates the biggest response stick with it and modify all your communications and client accessed websites to reflect that voice, message, and image.  Committing to the change once it is made is the most crucial step.  You may not get the desired results immediately, but scrapping all the work you’ve put in will only be a waste of your time and money, as well as confuse potential clients.

Building your brand can be a labor of love.  If you put in the work and let your individuality pour into your business and let it shine through your communication pieces this will truly set you apart from your competitors.  Your current and potential clients will see your products and services as genuine and attainable.  Branding is all about perceptions, so build the perception you want them to have!