Whether it be newsletters, announcements, or meeting invitations, your organization is sending out email blasts. No matter how many people you have on your list, however, you might find the results to be disappointing. Design and compatibility for email blasts are often lacking from membership management websites. Luckily, we have found two great alternatives.
We often use Constant Contact for clients that are willing to invest a small amount of money into their email platform. It allows for simple yet visually appealing designs, email tracking, and contact information management. Constant Contact costs $45 a month and has proven to be worth it for our team.
MailChimp is another platform we often use at Impact. It is free up until you reach 2,000 subscribers. This can be a treat for smaller organizations hoping to grow through their email campaigns. MailChimp is easy to use, allows for contact lists to be imported, and has a responsive customer support staff.
The platform you use for email blasts can make a difference in the look, quality, and reach. If you are taking the time to reach out to your members, do it well.