The digital search landscape is evolving once again. Taking advantage of new digital search habits has the potential to build momentum for associations instead of becoming a barrier. However, to successfully add new techniques to your communication plans, you need to understand how to tell your association’s story online in a way that generative and answer-oriented searches respond to.
When there are world changes, we all feel the shift. Taking a moment to thoughtfully explore that change and its implications empowers your organization. Adopting an Annual Horizon Scan could help your association adjust to rapidly evolving technology, changing standards, or your other shifts in your members experiences.
When you created your strategic plan, you and your fellow board members likely took time to assess the environment, plan your next steps, develop your direction, and prioritize your resources. Your strategic plan was thoughtful and inspiring, and you started to see results.
Today, it’s all changing. The environment might look dramatically different and tried-and-true tactics may not pack their old punch, even if your planning session was just a few months ago. Take a few minutes to review the following questions and see whether your strategic plan is standing the test of time.
When was your last strategic planning session? If you don’t remember, it’s time to refresh your association’s strategic direction. There have been dramatic shifts in the world at large that have impacted your members’ needs and have the potential to affect the stability of funding sources.
As an association leader, you can turn those uncertainties into opportunities by assessing how your membership is responding to these changes and reframing your actions. But how?
