The Importance of a Mission Statement

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All associations have a mission they are working towards whether they put it in writing or not. The putting it in writing part, however, is more important than you might think. One, having your mission in writing will hold your board accountable to making decisions that directly follow that mission. They will have something to refer back to when guiding the group and determining plans. Two, having a mission, allows potential members to have a better understanding of your association’s purpose. They will be more likely to join if they have a full understanding of the group and stand behind the mission. 

When writing your mission statement, there are a few things you want to keep in mind. Your mission statement should: 

  • Be clear and simple. The statement should be easily understood by both those in the organization and those who are not. 

  • A full explanation of your association’s purpose. Make sure to cover your basis and explain the entire purpose of the organization in the short statement. 

  • Avoid fluff. Do the previous two together without adding fluff words and unnecessary jargon. This will only complicate the statement cause some people to skip over reading it all together. 

  • Separate from a vision statement. Understand the difference between a mission statement and a vision statement. A vision statement is a declaration of an organization’s objectives rather than an explanation of what the association already does. 

If your board does not already have a mission statement in the books, get together to create a cohesive idea of what your association’s mission truly is. After that, get to writing!