Linked In

Staying Ahead with LinkedIn

LinkedIn is a great way to stay in touch with current colleagues and make business connections. However, like other social media tools, developers are constantly changing and upgrading the site to stay competitive and give users even more great ways to interact. The following article offers a brief summary of some of the most recent changes to this site and how they might affect current LinkedIn users. New Criteria for a 100% Profile Having a LI profile that is 100% complete plays a significant role in search engine rankings. In the past, a profile would be deemed 100% only after all the vital information was completed, which included the need for at least three recommendations. While having valid recommendations is a great resource on a LinkedIn page, often this requirement would lead people to obtain recommendations from friends and family members. The recommendation requirement has now been replaced with the need to have at least 50 connections.

Absence of Tweets Up until just recently, LI users who also had a Twitter page were able to automatically feed their tweets to LinkedIn. While this function gave users the ability to easily and regularly populate two social media sources at one time, it was not always with business relevant content. While you can still send LinkedIn updates to Twitter, you will not longer be able to share your Tweets on LinkedIn.

Updated Profile Layout In addition to the above changes, LinkedIn is also in the process of updating its current profile page layouts. There will be many small changes, however one of the most noticeable will be the larger profile picture. This makes finding a good picture even more important. Using a casual cropped photo might still work, but the larger photo makes it even more important to find a relevant photo or even professional headshot.

In addition to the larger photo size, the summary content is also going to play a more important role on your LI page in coming days. It will no longer be appropriate to repost a copy of your resume’. Instead, content should be search engine optimized to make it easy to find your page. It is recommended that you take the same care with the content of your LI profile as you would with a website. This means your page will have an appropriate mix of keywords to help it come to the top of the search engine heap.

Finally, other elements of the page layout are also being updated. For example, job titles will no longer appear in the brief overview next to the photo. This space is reserved for the names of current and recent employers, as well as educational institutions. Furthermore, contact information, including websites, email, Twitter handle and phone number, are now located behind the contact button beneath the profile photo.

Today’s social media tools create a whole new way to conduct business. While five years ago a profile on LinkedIn might have seemed like a passing fad or another fading business trend, this online networking tool is proving itself to be a relevant and vital way to conduct business in the 21st century.

Learn More About LinkedIn Company Pages

Did you know that you can take control of your LinkedIn company page and post updates, job opportunities, company thoughts, FAQs and perspectives?  If not, here are some tips to get you started.

FIRST – Create/Complete/Update your company page

You can’t get started until you have one, and it won’t help you if it is out of date.  If you are looking to enhance your page, keep in mind that you can post images, videos and rich media content to support your on page text.  You can also and build out your products and services pages.

To get started on creating your company page, login to LinkedIn, click on the Companies tab, and click Add a Company on the right hand side.

NEXT – Build a following

This can be current employees, their friends, your friends, your customers, almost anyone.  Let your employees and clients know they can follow your company on LinkedIn, just like they can on other social media outlets.  To get in the mix of other companies and individuals, follow your peers, vendors, and other companies you interact with. If you want to be more direct, send an announcement to request people follow your page and provide them a few good reasons WHY.

SIMULTANEOUSLY – Provide value-add content and interact

People and other companies are not going to follow you unless there is a strong reason to.  Engaging people through job postings or company updates is a great start, but this may not create long-term interest of  your target customers or clients.  To do that, provide them with value-add updates that can help them and/or their business. Remember, social media is about attracting customers, but to attract customers it cannot be all about you and your business.  Instead it must be about them and their needs, and how you can best fulfill them.  Keep this in mind and provide helpful and value-add content to develop yourself as a thought leader and great partner for your followers, clients, and customers (potential or existing). Remember that questions are a great way to start a discussion and engage your audience. Help facilitate interaction with your company and start conversations with your followers.

IN CONCLUSION – Monitor your efforts

There is a great analytics feature to help you monitor who is visiting your page and viewing your information. This is just a straight numbers game, but to get information on who is engaging with your page, you can see this on your company profile. Pair those two pieces of information together and you should get some great insight on your company pages’ success.