Breaking Old Habits: Keep your Association Evolving

Once a habit forms, it is often hard to break. This can be found true for associations as well. If something was done in the past, it might seem like something that should go on forever. This belief, however, could not be further from the truth.  

It is important to evaluate your strategies, monthly activities and member benefits regularly. When evaluating these components of the association, see which ones are actually making a difference in member engagement and growth. Just because something made an impact at one point in time, does not mean it always will. Times change and what members are looking for will always be evolving.


With this in mind, it is important to consider organizing your board’s thoughts by making a list of everything you are currently doing and then sorting it into piles. Include a pile for “keep doing” and “stop doing.” After stopping several of the items, revaluate what your members need and want. Now that you have taken some things off your plate, you will have time to start new initiatives and keep your association evolving.