Webinars are a popular way to provide members with continuing education and exclusive content. If your association is putting on regular webinars or considering it, there are a few things to keep in mind in order to ensure a successful one.
Planning
As simple as it sounds, you’d be surprised how many associations do not put much planning into their webinars. You should be working with your board, a committee, or volunteers to put together a webinar schedule for the upcoming six months to a year. Having these webinars planned out will allow you to round up speakers, useful topics, and lay out the upcoming year for members.
Marketing
Once you have the schedule together, you can start marketing your webinars to members and nonmembers. Have the schedule on your website, include it in the newsletter, send emails about the upcoming one, post on social media, and spread the word. If your webinars are members-only, sharing what is to come might entice others to join for content and resources.
Practice makes perfect
Work with your upcoming speakers on a practice run of the webinar. Ensure they know how to use the platform, answer any questions they may have about the process, and prep anything you can. This will help avoid any of those on-air blunders.
Accessibility
Once your webinar has wrapped up, continue to offer it as a resource to your members. You can upload the recording to Youtube and mark it as unlisted. From there, embed it in your website and let members know where they can find past webinars.
If you are going to offer webinars to your membership, ensure they are of high quality. Putting in the time to prepare and market them will make the end result worth it. Find out how our team of experts can help make your next webinar seamless and successful.