How does a membership association founded on collaboration and networking keep members engaged and provide quality programming in a virtual environment? Impact recently took on that challenge with The Association for Collaborative Leadership (ACL) while planning their 2021 virtual conference, “The Future of Collaboration when ‘Business as Usual’ Resides in the Past”.
Contract clauses, supply and demand, and meeting planning have changed fairly significantly since the pandemic hit us, and as meeting professionals we have to stay on top of these trends in order to protect our clients’ events. There were many, many takeaways, but here were a few that really stuck out to me.
For some board members, finances and accounting can be pretty intimidating. It makes sense when accuracy is so critical and numbers are such a key component. However, even if your role within an association is not directly related to financial management, it’s important to have some understanding of the dos and don’ts of nonprofit and association financials.
Taking steps to improve the accessibility of your services and offerings can make a huge impact for your members, and ultimately improve your association’s member engagement and retention. Even small actions, like including closed captioning on the videos you upload to your YouTube page or website can significantly improve member experience.
The success or failure of an organization often boils down to the effectiveness and participation of its board of directors. That is why board recruitment and engaged members are critical to your organization's mission and advancement. While this is often easier said than done, there are effective ways to develop your board and find leaders whose perspectives, diversity, and skills advance your mission and lead you to a new level of success.
