Impact welcomes the National Association of Travel Healthcare Organizations!

December 9, 2019, Madison, Wisconsin –Impact Association Management (Impact) is ecstatic to announce the signing of the National Association of Travel Healthcare Organizations (NATHO) as their newest client.   

“After meeting with Abigail and learning more about the National Association of Travel Healthcare Organizations, I was eager to bring them on board! They are open to ideas and innovation which is something that we love to see in new clients. I think it is going to be a great fit and I can’t wait to see how much their Executive Administrators, Kristen and Jenna are able to do for them,” adds Jodi Fisher, CEO, Impact Association Management

About the National Association of Travel Healthcare Organizations

The National Association of Travel Healthcare Organizations is a non-profit made up of travel healthcare organizations and associate members in the industry. The organization was founded in 2008 in order to promote ethical business practices in the industry and to set a gold standard for conduct. Members have the benefit of attending educational webinars as well as the annual conference. They also have access to members-only resources and the option to talk with the NATHO arbitration committee to solve work-related issues. The association is always evolving and growing to better serve its members.

Contact:

Abigail Tremble

abigail.tremble@randstadusa.com

www.natho.org

About Impact Association Management 

Impact Association Management was founded in 2006 by Jodi Fisher, and since then they have successfully supported many Associations in growing and increasing profits and memberships. Now expanded into a robust team, Impact consists of Social Media experts, Non-Profit Administrators and Executive Administrative Assistants with impressive backgrounds in Association support, small business operations and international corporations.  Their mission is to provide customized, efficient, and forward-thinking association management services to small and medium sized Associations with a highly skilled, dedicated team of Executive Administrators. 

Contact: 

Impact Association Management

608.210.3120 

info@ImpactAMC.com 

www.ImpactAMC.com 

4 Ways to Increase Conference Registration

Annual conferences are important to members, others in the industry, and the success of the organization. Members often see annual conferences as one of their primary benefits and the organization typically depends on it as the main source of income for the year. Because it is crucial to such a large amount of people, it is important to push registration as much as possible. We have listed 4 ways to increase registration below!

1.     Contact past attendees. If people were interested and able to attend your last conference, they are likely willing to do so again. Reach out to them via email, direct mail, or on the phone and inform them about this year’s conference. You could also provide some sort of discount to returning attendees.

2.     Discounts. People are way more likely to pull the trigger on a decision if a discount is lingering over their heads. In order for discounts to work, however, it is important to make them time-sensitive. When announcing the discount to potential attendees, always include when the discount ends. This will give them that extra push they need to follow through with registration.

3.     Use social media as a tool. When posting about your conference on social media, make sure to tag your speakers and introduce them to potential attendees, take different posts to explain different sessions, and to promote different aspects of the agenda.

4.     Utilize past resources. You likely have photos, videos, and survey results from your past conference. Use these resources to encourage new attendees to register. Place them throughout your event page on the website, in newsletters, social media, and any other communication that goes out!

Do not let registration fall to the back burner of your organization’s goals. Conferences should be an all-year process and require some dedicated time and attention in order to grow and be successful.

What to Look for in Your Next Board Member

A board can make or break the direction and success of the organization. This makes it crucial to find the right people for the job. Your current board members should spend some time creating a list of traits that the person should possess before making any rash decisions. We have listed a few traits that we think make for great board members below!

1.     Passion. If someone is volunteering to do something in their free time, they need to have a passion for it. If they don’t, it will show and they will be less likely to remain involved. They need to see their volunteer position as something they cannot let people down on.

2.     Communication.  As a board member, you will be communicating with members and other board members. The new member needs to be someone who can express themselves clearly and knows when to speak up during board meetings to voice their opinions. This person might also find themselves in the position of recruiting new members and needs to have their communication skills down pat.

3.     Responsible. The new board member needs to be someone that the whole group can depend on. You do not want to assign something to someone at a board meeting and find out a month later that no work has been done on this project.

4.     Fundraising Skills. Whether or not your nonprofit takes donations, it is not bad to have someone in the group with a fundraising background. This type of person can really sell your organization to potential members or increase your event attendance helping to grow the association.

5.     Respectful. Although your group wants someone who speaks their mind, it is important to look for someone who does so respectfully. If a board member is always interrupting others, shooting down every idea, or has a negative mindset about the organization as a whole, they are not the right person for the job. This kind of negativity can distract the whole board and lead to less productive meetings.

6.     Financial Background. Having a financial background is not a necessary skill for a board member but it sure does help to have! There should always be 1-2 people on the board that could manage financials if necessary. This keeps things running smoothly and ensures everything concerning money is done accurately.

7.     Ready to Learn. Look for someone who asks a lot of questions about the potential position. This is a good sign that they are willing to learn and catch up on the past work of the organization.

Sitting down to really plan out what your board needs before bringing someone new in to the mix can help to ensure a long lasting board member. Making sure you find the right fit is more important than just filling the spot as quickly as possible.

A Dig Through your Association’s History

Almost every association has some sort of archive system for their old files and records. This archive is probably filled with minutes leading back to the start or the organization and other files that someone in history thought would be important one day. Everything in that archive is something that someone saw value in. This is important to keep in mind when both choosing what to put in the archive and utilizing it.

If your association is at a crossroads on membership growth, comb through some of the old minutes and see what has been tried before. Did any of those attempts work? If so, apply them to today and give them a try. If not, you know not to waste your time on that option.

Historical records can also be a resource for your members. There could be useful tools or processes documented in the archive that your members might find value in. With that being said, the records need to be accessible for members. Create a tab under the members-only section on your website to store these documents. Once you have made them accessible, you also need to make sure that members know what all they have access to. They will never dig through there if they don’t know what they are looking for. Give them some information on what is in there and where to find it.

Digging through your organization’s history can teach you a lot about how everything came to be what it is today. Take the time to do so and you might be able to add some value you to the group.