Making the Most out of Membership Feedback

When asking for feedback, you might get more than you bargain for. Some people are going to complain about everything and people will rarely share their positive thoughts. This does not make it any less important, however, to ask for feedback. Whether you have a monthly meeting, a big conference, or simply want to know how happy members are with their membership, you can find out a lot by simply sending them a survey!


We often use Survey Monkey to reach members after the event is over or just to gage how they are feeling about the organization. If you want to catch them in the moment, print out a sheet of paper with questions on it and collect it at the end of a meeting.


Feedback is the only way to grow, evolve, and give your members what they truly want. It can give you insight in how to attract other members, what to change for next year’s event, or what other benefits they would like to see provided.

Exhibitors Matter Too

When prepping for your conference, your main focus is on the members. You want to make sure they are happy and getting their money’s worth which is very important. Exhibitors, however, are also paying to attend and exhibit at your event and deserve some love as well.

Anticipate their needs. Exhibitors require a lot of set up prior to the event. Make sure they have anything they might need or a contact they can get it from. Keep in mind this could include electricity outlets, chairs a map of the showroom, a schedule of where members will be and when they will be in the showroom. Instead of putting the pressure on yourself, you can also ask your exhibitors when they sign up questions like,

  • What technologies will you need the day of?

  • What kind of information would you like to know about attendees?

  • What will you be bringing to your booth?

Consider an event app. An event app is useful for both attendees and exhibitors. It allows them access to all of the information they could possibly need about the event while also being able to connect with one another. Some apps even allow for appointment setting between exhibitors and attendees.


Require/encourage exhibitor visitation. If your association requires continuing education credits, offer credits for attending a set number of booths. This benefits both parties and is easy to do. If continuing education is not a component of your organization, offer a different incentive. This could be entering their name into a raffle, discounting membership, or anything else that applies more specifically to your group.


Improving your exhibitor experience will bring in more money for events, instill a good reputation for your association among vendors, and leave attendees feeling happy.

















3 Things to Improve your Member Luncheons

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Several of our clients hold a monthly member luncheon that typically includes a presentation and networking. Members, however, are often busy during their work days and find reasons not to attend. If you are looking to increase attendance and make those attending happier, give the following a try!

Surveys. Make sure to survey those that are attending after each meeting. Ask them about the food, presentation, and for any suggestions for future meetings. This is a great way to determine how satisfied members are with the current location, food quality, or content. The Board of Directors can discuss this feedback each month and make adjustments accordingly.


Giveaways. Have a small drawing each month. It can be a gift card or a small gift that relates to the season or speaker. Encourage sponsors or members to donate these from their business. This will save you money but gives people something to look forward to at each meeting.


Networking topics. Provide a list of networking topics to get your members chatting. They might find it uncomfortable to sit down and just jump into a conversation. Giving them a list of topics will make them feel more at ease about attending future meetings and will hopefully will allow them connect with those around them.


Make your member luncheons something to look forward to and something that is always evolving! Your members will be thanking you.

4 Ways to Fill your Newsletter with Content

It’s important to provide your members with content on the regular. They are reminded of their membership and feel like they are getting something useful out of it even when they aren’t attending events. One way to provide that is through newsletters, however, you might find yourself scrambling for something to include each month. Below you can find a list of newsletter content ideas that should spark your creative side!

  • Blogs or articles- If your association already has blogs being written and maintained on the website, reuse that material. Put a short blurb, photo, and link back to the original blog. This will draw people to your website as well. If you do not have your own blogs, find stuff on other sites related to your industry and share it with your members. This will keep them in the know and will be appreciated.

  • Throwbacks- If you have a box of old photos from past events or a scanned copy of the very first convention program, share it with your members in the newsletter! It can be fun to take a look down memory lane and adds something visually appealing to the newsletter.

  • Board Spotlight- Do an interview with a member of the board each month and highlight that in the newsletter. This allows the membership to get to know the board better and gives the board the recognition they deserve.

  • Updates- You also want to make sure your newsletter has some meat to it as well. Make sure to share any updates with organization, upcoming events, and any changes with leadership. This is the stuff they will primarily be looking for in the newsletter.

Make the newsletter something your members will not only skim through, but actually enjoy reading by adding some of these ideas to future months!

Grow your Young Professional Membership

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Do you ever take a look around at your membership and notice that the group is full of seasoned professionals that are inching closer and closer to retirement? If so, it might be time to start targeting a younger crowd that can stay in the association for years to come. Obtaining young professionals as members, however, can be tricky. The millennial generation is known for wanting experiences rather than material items. That means you truly have to give them an experience and offers they cannot receive elsewhere. Luckily, a new group of college graduates enters the work force every year so you have a new group to target each year.


Reach. In order to convince young professionals to join your organization, you need to reach them where they are. Set up a booth at their college fair, contact the leader of a club that is related to your association, get online. Students at a fair are always looking to get involved in something and students in a club are already involved. These are the perfect types of people to bring in to the association. They are open and willing to learn about something that is more of an extra-curricular. Reaching millennials on social media is also always a good move. When doing this, however, make sure to be relatable and provide useful content. You can’t just have social media and expect someone in a younger generation to follow it.


Membership levels. Students coming out of college are often drowning in their student loans. The last thing they will want to do is put more money into getting a leg up in their career. Some options would be to offer a free membership to students or a free or discounted first year of membership. Offering free membership to students, allows them to get involved in the association early and understand the value the organization holds. They are then more likely to continue paying for their membership after their time in college. If you want to ensure that you hold onto them during that transition period, the free or discounted first year will most likely keep them hooked.


Benefits. When trying to attract a younger crowd, make sure to stress the benefits. Networking is a huge benefit to post grads. They are looking to make connections in the industry and often struggle with finding a place to do that. These connections are great but there is also a chance that they will find real friends among the members. This can also be an incentive to join. Push the people aspect of the association and any other benefits that would specifically apply to someone just entering the work force.


If you make these adjustments and understand your target audience, your association will be booming with young professionals before you know it!


Recharging your Membership: Your Membership Webinar Review

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I started to notice lately that one of the associations that I manage was losing their membership’s interest. Less people were showing up for events, emails were being opened up less and less, and nobody was volunteering for committees. Because of this, I decided to watch Your Membership’s webinar, “Recharging your Membership.”


The webinar focused around an idea that is often applied in personal relationships, but should be applied to professional ones as well, including associations. That idea is that, “People remember NOT WHAT YOU DO, but how you MAKE THEM FEEL.” Due to society’s shift to a more experience-driven value proposition, it is important to think of how your members feel rather than what you are providing them.


People are more emotional, expect things to exceed their expectations, and want things that are intangible. This can be challenging for associations to deliver. Each member is different and might have a different expectation that they are looking for you to exceed. Your members, however, should fall into a similar audience. They all chose to join the association for a reason. That reason is something you should focus on when delivering their experience.


The webinar also covered the fact that a member’s last great experience is now their new expectation. You want to leave a good impression in their mind at the end of each time you have with them. If you are hosting a conference, end with a motivational speaker, a concert or a bag full of goodies. Make them feel appreciated and excited!


The first step in giving your member’s a positive experience, however, starts much earlier and often with technology. Make sure your association’s website is easy to navigate and does not cause them any trouble. If they do not enjoy their experience on the website, they may be less likely to sign up for events or look for information in the future on the site. Ensure that it is clean, easy to read, and aesthetically pleasing. The same goes for any emails that are sent to that member. These are all contact points in which you can leave a good impression.


Shifting your association to be more experience-driven is a necessity in order to maintain a competitive advantage nowadays. Being non-member centric is the biggest threat to your organization. Pull members in and retain them by involving them in the conversation. Create an idea box for members to reach you at, thank them after every interaction and simply make them feel welcomed. This actions can go a long way in membership retention! I am excited to take what I learned and apply it to my own association to help them grow and maintain their members.

Who is Managing your Association?

Associations are typically managed in one of three ways, volunteers, an in-house administrator, or an Association Management Company. With volunteers and in-house administrators, you can run into several issues. Volunteers are treasured in associations and appreciated for the work they put in, however, they do not always have the capacity to put in the type of hours that most associations need to run properly and efficiently. They also might lack the knowledge and skills that can help the association grow rather than just staying afloat. In-house administrators can cost you a pretty penny to keep everything in order. They also have a limit to their skills. One person can only do so much and only has so many skills that can be applied to the association's management. 


Association Management Companies, on the other hand, can provide an assortment of benefits to the association while saving you money. Association Management Companies have a group of talented people whose primary focus is to grow and manage nonprofits. By working with a group or small team, you are provided the skill set of multiple people and professionals. In our office, if someone has a financial question, they turn to Heather. If they have an event planning question, they go to Tammy. This team dynamic is beneficial to clients because it allows them to have someone who is an expert on any association related topic at their fingertips. 


AMCs also allow the volunteers to focus on strategy rather than details. Whether it is newsletters, managing financials, or sorting through the admin inbox, your AMC can handle it! This gives volunteers more time to think about the mission of the organization and ensure the group is staying on track. 


Another benefit of working with an AMC is the buying power they have in the industry. Hotels, for example, know that if they provide excellent service and a good deal for a conference, the AMC will be more likely to consider them for future conferences with other clients. Because of this, your association can get room deals and discounts on other event related services. This benefit can expand past hotels; AMCs have connections with insurance providers, nonprofit attorneys, printing companies, and more! 


Step back and look at how your association is currently running. Do you have volunteers up to their ears in work? Are you paying an in-house administrator for a job a team could do more efficiently? Is your current AMC a good fit? Evaluating how your association is being managed is the first step in improving your association, making members and the board happier. 


The Importance of a Mission Statement

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All associations have a mission they are working towards whether they put it in writing or not. The putting it in writing part, however, is more important than you might think. One, having your mission in writing will hold your board accountable to making decisions that directly follow that mission. They will have something to refer back to when guiding the group and determining plans. Two, having a mission, allows potential members to have a better understanding of your association’s purpose. They will be more likely to join if they have a full understanding of the group and stand behind the mission. 

When writing your mission statement, there are a few things you want to keep in mind. Your mission statement should: 

  • Be clear and simple. The statement should be easily understood by both those in the organization and those who are not. 

  • A full explanation of your association’s purpose. Make sure to cover your basis and explain the entire purpose of the organization in the short statement. 

  • Avoid fluff. Do the previous two together without adding fluff words and unnecessary jargon. This will only complicate the statement cause some people to skip over reading it all together. 

  • Separate from a vision statement. Understand the difference between a mission statement and a vision statement. A vision statement is a declaration of an organization’s objectives rather than an explanation of what the association already does. 

If your board does not already have a mission statement in the books, get together to create a cohesive idea of what your association’s mission truly is. After that, get to writing!  

The Essentials of a Board Orientation

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Joining a Board of Directors can be a tricky decision. You are committing your free time to running an organization for the next year or two. You may also be hesitant as to what you are actually jumping into as a volunteer. As the current, Board of Directors, it is important to train your new members and provide background on the association. At Impact, we have a Board Orientation Outline that we provide for our clients. It ensures that the proper information is shared with new board members and nothing is left out. Here are a few essentials you should include on your Board Orientation Checklist! 


An introduction. Take the time at the beginning of your orientation to thank the volunteers for their time and commitment to the organization. This will make them feel appreciated and needed and encourage them to jump right in! 


History: Briefly go over how the organization came to be as well as any policies and procedures that are set in place. 


Expectations. Share the association’s mission, vision, and core values. Explain how their new role falls in line with those values. It is also important to lay out a relatively accurate expectation for the time commitment involved with their role. Hopefully this was already discussed prior to their joining, but should be reemphasized. Lay out when meetings are, how many they should be attending, and more! 


Membership. Include a breakdown of how many member types you have and how many members fall into each type. Discuss the ways in which you would like to grow each type and any discussions that have been made about potentially changing these memberships. 


Strategic Plan. Now that you have covered the basics, it is time to get into the nitty gritty or what the group will be working towards. Communicate your strategic plan and allow for questions from your new board member. 


Your new board member may be a little overwhelmed at first but the orientation is there to help them catch up to speed with the rest of the group. This could be presented as a document or a one on one between a current and new board member. It is important to be available for questions and encourage any suggestions of change from the new set of eyes. If the new board member has questions about something that was left out, add it to the outline for the next newbie!  

If you are interested in seeing Impact’s Board Orientation Outline, email!

Preparing your Speakers

Whether you are putting on a conference or small presentation for your members and guests, a large portion of their time will be spent listening to speakers. Because of that, it is important to make sure your speakers are interesting, relevant, and prepared!  


Once you have selected your speaker, you have hopefully picked someone who checks off the buckets of interesting and relevant. Your next step is to prepare the speaker. The more prepared they are, the better their speech will go and the more it will benefit your attendees. Follow this checklist of preparation and your speaker will be ready to jump on stage and soar! 

  • Audience Overview. Let your speaker know who they will be speaking to. Explain the association demographics and psychographics to them. Do the members all work in the same industry? Are they all rallied around the same cause? Why are they at this event? Preparing your speaker for the audience they will be in front of will allow them to better prepare for a more customized presentation.  

  • Presentation Styles. This is not your association’s first rodeo. You know what has worked and what has not at past events. Share that information with your presenter. If a past speaker depended on crowd interaction and your group is the quieter type, make the upcoming speaker aware of this. Anything that did not work before is useful for your new speaker to know when preparing their presentation. 

  • Day-of Instructions. Send over an email to your presenter a few days before the event including any details he or she will need to know before arriving. This can include when to arrive, details on audio/visual capabilities, whether or not someone will be introducing them, and your contact information. 

Preparing your speaker will only put both the speaker’s and your mind at ease. It will keep things running smoothly and will ensure a higher satisfaction rate from your attendees. 

Introducing the Georgia Library Association!

Impact Association Management welcomes the Georgia Library Association 

June 28, 2019, Madison, Wisconsin –Impact Association Management (Impact) is excited to announce the signing of the Georgia Library Association (GLA) as their newest client.     


“Our team is thrilled to have the Georgia Library Association joining us! We have begun the on-boarding process and can tell this is going to be a great organization to work with. Their Executive Administrators, Ingrid and JoEllen, are eager to support their mission and aid in the success of the association.”, adds Jodi Fisher, CEO, Impact Association Management 


About the Georgia Library Association 

The Georgia Library Association was founded in 1897 in order to facilitate partnership among Georgia's librarians who often found themselves isolated in their work. It has since become a leader in library innovation and professional librarianship. The organization is dedicated to developing an understanding of the place that libraries should take in advancing the educational, cultural, and economic life of the state. They also believe in promoting the expansion and improvement of library service and fostering activities towards these ends. 



Jennifer Lautzenheiser 


About Impact Association Management  

Impact Association Management was founded in 2006 by Jodi Fisher, and since then they have successfully supported many Associations in growing and increasing profits and memberships. Now expanded into a robust team, Impact consists of Social Media experts, Non-Profit Administrators and Executive Administrative Assistants with impressive backgrounds in Association support, small business operations and international corporations.  Their mission is to provide customized, efficient, and forward-thinking association management services to small and medium sized Associations with a highly skilled, dedicated team of Executive Administrators.  



Impact Association Management 



Wild Apricot Webinar Review: Member OnBoarding

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Continuing education is something we value strongly at Impact. Wild Apricot’s webinars always prove to be incredibly helpful and informative. Both Jill and JoEllen watched the webinar, “3 New Strategies to Boost Your Member OnBoarding, Engagement, and Retention.”


These two learned that members decide within the first three emails from you whether they will continue reading future emails! This is the primary method of contact between most associations and their members, meaning members NEED to be reading those emails in order to stay up to date and informed.


Maintaining a member’s attention, however, is on you. Wild Apricot offered a plan for your first three emails.

·      Let members know that you know what their problem is

·      Solve that problem

·      And connect them to your Value Trigger Point


A New Member Engagement Study found that onboarding programs increase new member renewal ratees on average by 10%. More so than ever today, people are focused on experiences rather than things. Creating a positive early-on experience for members is crucial!

Avoiding Volunteer Burnout

Every association is lucky to have those few people who are so passionate about the organization that they volunteer for everything! They join the group eager to help in every way they can to keep the association moving in the right direction. You might notice that saying “few people” is not an understatement. An associations can be made up of 50 people or hundreds and it will still have a small amount of people who are willing to volunteer their time.

This can lead to the same handful of people volunteering for the board, committees, or events which can result in volunteer burnout. If you notice that your volunteers are becoming increasingly less enthusiastic, slacking on the job, or more and more negative, you might have a case of volunteer burnout on your hands. Recognizing this burnout is the first step in fixing it. Keep an eye out for when your volunteer’s excitement starts to dwindle.


Once you have noticed that a volunteer is starting to burnout, take a look at their workload and figure out how to divvy it up differently. Pass some responsibilities to those who are looking for more to do. This will allow your volunteer some more free time and a moment to catch their breath.


It is also important to show your appreciation for the volunteers. Feeling valued is often a strong motivator in someone’s work ethic. Showing the group that they are special and emphasizing the difference they are making will raise the morale of the group and keep them chugging along.


Another option to take the load off your volunteers, would be to hire an AMC. AMCs are there to do all of the minuscule things that your volunteers either don’t have time for or simply do not want to do. It allows them to focus on the bigger picture of the association, keeping the mission at the forefront.


Volunteer management can be a challenge, however, it is better to keep a close eye on your volunteers throughout their time with the organization than to run them into the ground.














Introducing our Newest Client, The National Plant Board

Impact Association Management welcomes the National Plant Board      

June 18, 2019, Madison, Wisconsin –Impact  Association Management (Impact) is excited to announce the signing of the National Plant Board (NPB) as their newest client.     

“After an extensive search the NPB chose Impact to manage our organization based on their flexibility, use of technology and ability to connect with our culture.  The NPB is looking forward to working with Impact to tap into their expertise while keeping us organized and able to quickly respond to our constituents.” shares NPB’s President, Ann Gibbs 


“After meeting with the National Plant Board, we hoped that they felt it was as good of a fit as we did and were thrilled to learn they had selected us. We are excited to see how open to change this group is and look forward to helping them become more efficient.”, adds Jodi Fisher, CEO, Impact Association Management 


About the National Plant Board 

The National Plant Board is a non-profit organization made up of the plant pest regulatory agencies of each of the states as well as the Commonwealth of Puerto Rico and Guam. NPB’s mission is to “provide leadership in developing and implementing science-based regulatory policies and plant health programs, enable safeguarded trade and protect the agricultural and natural resources of the United States.” 


Ann Gibbs  

About Impact Association Management  

Impact Association Management was founded in 2006 by Jodi Fisher, and since then they have successfully supported many Associations in growing and increasing profits and memberships. Now expanded into a robust team, Impact consists of Social Media experts, Non-Profit Administrators and Executive Administrative Assistants with impressive backgrounds in Association support, small business operations and international corporations.  Their mission is to provide customized, efficient, and forward-thinking association management services to small and medium sized Associations with a highly skilled, dedicated team of Executive Administrators.  



Impact Association Management 


All Eyes on your Next Event  

When planning an event for your organization, you typically have two goals in mind: create an event that your members will love and get as many people there as possible. No pressure, right? To achieve those goals, it is best to create a promotion plan.


1.     Determine your audience. Understand who would benefit best from the event. This includes both demographics and psychographics. Do you want to include non-members? This first step will determine the direction of your promotion plan.

2.     Develop a message. Your event might have a million benefits for guests but your audience will only care about some of those benefits. Narrow down the message that you want to deliver to your audience and hone in on it. This will be a more effective way to communicate with them.

3.     Find your audience. If you are targeting an older group of people, it might be best to send out direct mail or email. If you are targeting millennials, head to the internet. Going to your audience, will ensure that the message gets in front of them and increases the chance that they will read it.


Determining these few factors can make all the difference in your promotional plan. Make sure to reach your audience more than once to nail in their attendance. Happy event planning!

Adjusting to an AMC

The changeover to an AMC can be a big one. Because of that, we have put in place an on-boarding process for each of our new clients. With this process things tend to run a lot smoother, however, we do notice some clients still have a hard time adjusting to an AMC. Below are a few tips and tricks to an easy transition.

  • Overload your AMC with information. Keep in mind that your AMC is becoming a part of your association with only the knowledge you provide and that they can research. They might be new to the industry of your association or even just the way you have done things in the past. Never hesitate to share information about your association. The more your AMC knows, the better off you will be.

  • Be available. We often find that if we are not provided information, we spend a majority of our time tracking down the person with that information. If that person is often unavailable, the process drags out. Make sure your AMC has any login information and processes right off the bat in order to avoid delay of communication. If you expect your AMC to provide drafts before publishing work, make sure to get back to them in a timely manner in order to make sure the work officially goes out.

  • Let go and let us! AMCs have the experience and skills to do the job. If you are paying for them to do it, make sure to actually let them do it. Once you have seen drafts in the first few months and have evaluated the quality of the work, learn to trust your AMC. This will alleviate you of the duties and free up time that you wanted to gain by hiring an AMC. 

Although change and depending on others can be scary, it is often for the best. If you hired an AMC it was for a reason. You also picked the AMC you picked for a reason. Learn to trust them, communicate with them, and fill them in on all things about your association will only make your organization more successful.

Saving your Email from the Trash Bin

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Email is one of the most common ways to reach members. You might find, however, that most members are not opening or receiving their emails. This can be a huge problem when it comes to attendance at events and retaining membership. Why would a member want to stay a part of the association if they have no interaction with it? Below are a few ways that you can ensure members see your emails and actually take the time to read them. 

  1. Make an announcement. Whether it is at a meeting or on social media, make an announcement to members to check their spam folders for association emails. If they are, they can change their settings to prevent this in the future. This problem happens pretty frequently. All emails that go out are most likely mass emails which are the type that typically get flagged as spam. 

  2. Make your subject concise. In future emails, make sure that your subject line is very clear while still sparking interest. If you have an upcoming event, list your association’s name and the title of the event. This should be enough to make your members open the email.  

  3. Get to the point. Similar to the subject line, keep the body of the email simple and easy to ready. You can include a few graphics and fluff but not too much. You want to make sure members do not lose their patience before they finish reading the email. 

Getting your email communication under control can improve the member experience tremendously. It keeps them up to date with the association and involved. Apply these email tips and watch your event attendance soar! 



Sharing vs Competing for Members

People who belong to an association often belong to more than one. They use them as a way to network and learn more about their industry.  Rather than competing for members in other local associations, work together! Find a way to share members and create unique benefits for each. Below are tips on how to do just that.

  • The introduction. Make sure to reach out to the association you might be competing with. Send an email or give them a phone call and explain what your association offers its’ members.

  • Talk it out. Meet up with the contact point you have with the other association and discuss areas of crossover. What do members that belong to both groups have in common? What unique benefits do they gain from each association.

  • Avoid overlapping events. Look at your schedules for the next 6 months to a year and make sure that future events do not fall on the same day. This will allow each association to have higher attendance at events and makes for happier members.

Working together will only make each association more successful and will prevent members from feeling as though they can only join one.

Client Spotlight: South Metropolitan Business Association

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One of our oldest clients is the South Metropolitan Business Association (SMBA). This organization is located in Madison, Wisconsin along with our office. SMBA’s purpose is to promote and improve the business environment in the Cities of Madison and Fitchburg and the Town of Madison by encouraging well planned, high quality and balanced commercial and residential development and economic growth. SMBA provides its members with a variety of benefits that make their membership well worth it.

The association offers members networking opportunities, information on the city and business related topics, as well as community involvement. Each month, SMBA, gathers members for a luncheon. This is an opportunity for the members and guests to network among each other and hear from a speaker on that month’s topic.

This close knit group is a unique one and one that we are proud to support. Kristen is the Executive Administrator for SMBA. She helps to organize and run luncheons, prepare for board meetings, produce newsletters and more!

Learn more about SMBA.

Rebuilding a Committee

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Losing committee members right and left? This is a pretty common problem found in associations. Volunteers burn out, run into new time commitments, or get frustrated with the position leaving your committee with empty seats. If you find yourself with a lacking committee, it is important to quickly fill those empty seats in order to keep everything on schedule.  

  • Identify tasks. Understand what the committee was originally established for, their current tasks, and any future objectives. Make sure these issues and goals are clearly established before bringing on new committee members. 

  • Determine a leader. If your committee leader has also left you high and dry, it is time to pick someone new to step into his or her shoes. Feel out the current committee members and see if anyone is willing to volunteer. If nobody is willing to take on this role, it is up to you to handle this in the meantime. This will also motivate you to continue the search for new committee members. 

  • Fill the other positions. Make sure members are aware of the opportunity to join the committee. Include it in newsletters, emails, social media, and anywhere else you are communicating with your members. If this does not entice enough members, have the current committee members make a list of members they feel would be a good fit. Once the list is created, the recruiting can begin. 

  • Check in. Once the new committee is established, be sure to check in regularly. Make sure the group is happy and understands their role in the organization.  

Moving forward, make sure to consistently remind members of committee opportunities. Remind them that they can get more involved by joining committees. This will keep it in the forefront of their minds and might lead to more people joining before it is crucial that they join. This will lead to easier turnover and a more positive experience.