On Tuesday, March 20, 2018, some individuals from impact Virtual Services ventured to the Reaching and Engaging Millennials conference located in the great city of Madison, WI.
This conference was very impactful and important as we continue to learn and grow to benefit our clients and their businesses.
At the start of the conference, we first identified the importance of Millennials to the success of businesses. Who exactly are Millennials? Millennials - a person reaching young adulthood in the early 21st century (born between 1981 and 1996). We shortly realized they are a group of people that all of our business need in order to move forward and advance within these progressing times.
In our conversation concerning Millennials, we covered the following:
· The Millennial mindset
· What matters to them?
· The challenges Millennials face
· What motivates them?
· The Millennial perspective
Along with those items, we also discussed a few tips and tricks that capture the mindset of Millennials, such as social media interactions, polls, surveys, trending items, social media challenges, hashtags, etc. All these areas were deemed to actually keep their interest.
Learning what’s needed in order to keep a Millennial engaged was very helpful as well. They want to feel included in decision making, have open communication, have a freedom to create, accessible leadership, and feel needed as well as rewarded.
In short, we must all realize that the world is changing and becoming engrossed in technology. Within our businesses technology has become more and more necessary. Technology and new, innovative ways of thinking are things that most Millennials understand and grew up with, so they are very familiar and comfortable within those realms. With that being said, taking the time to research and discover specific ways to reach and engage Millennials would be beneficial to your business.