Using a blog for your business is certainly not a new thing, but it is one that has seen tremendous growth in the recent years. Businesses that provide a service can stand to benefit the most by keeping a blog. It is a tool to expand the social media footprint, highlight your brand, or establish and build your credibility and position yourself in your area of expertise. Social media can be an invaluable tool to drive traffic to your site but a blog will be most useful in building a platform for your business. Here are some tips to get you started and keep you going.
Introduce Yourself Potential customers want to know about you and your business. Take some time to share a few things about yourself and talk about how you started and built your business. This accomplishes two very important things – it gives the reader a glimpse into who you are and what your business is about and it provides credibility and paves the road to start building a level of trust.
Share Some, Not All, of Your Knowledge and Expertise Create a section, or a weekly post that shares some of your knowledge or expertise in your field. Yes, this will be free information, but it provides clients and prospective clients a chance to gauge your command of your specialty. This is also a key component in trust and relationship building. Be mindful not to give away tips, tricks, or secrets you would normally charge for.
Respond to Questions You’re the expert in your field, so show it! Allow for clients and guests of your website and blog to ask questions and make sure you respond to them in a timely fashion. This will boost your credibility and generate more content for your blog.
Tutorials Similar to answering questions, providing tutorials can only add value to you and your business. If you’re an electrician offer a quick demo on how to change a fuse or what tool someone might need to use in order to change a recessed light bulb. These would seem small and insignificant to you, but to the average homeowner these could be huge timesavers. Again, be mindful you aren’t demonstrating anything you would normally charge for.
Blogging can be a huge help in expanding your online presence, but it is often quite time consuming. Before you create and launch your blog make sure you have the time to nurture and develop it. Pay attention to your spelling and grammar, or hire a copywriter to browse your content if you’re worried about it. Finally, you’ll have to be willing to give away your best content for free and engage with your audience for it to pay off for your business. Keep at it long enough and it most certainly will.